Our journey
From a wild idea in 2022 to a bold movement redefining outdoor footwear, FLTD has grown by embracing the unconventional, uplifting local artisans, and staying rooted in purpose-driven design.

2022
The story of FLTD
FLTD started in 2022 with one idea: ugly slippers could hit different.
Functional, wearable, unapologetic — made to step outside, not hide indoors.
Mongolia is a country built by herders, where wool and cashmere aren’t luxury — they’re everyday essentials.
We took that raw material, flipped the script, and made something that feels real.
Ugly by tradition. Cool by choice.

2023
Defining Moments
From sketching our first odd-looking prototype to selling out our launch drop, every step confirmed we were onto something real.
Built it from the ground up.
Every step — every cut, every stitch — made it real.
Not chasing trends. Not asking permission.
Just pushing what we believed in.

2025
Sustainability Impact
FLTD runs on sustainability — raw wool, handmade builds, zero CO₂, and local hands keeping it real.
Made in Mongolia, under the Eternal Blue Sky.
And the truth they don’t tell you?
Helping animals means taking that extra wool off.
It’s not cruelty — it’s survival.
Less heat, less pain, better life.
We’re flipping the narrative: rocking eco and saving lives, one step at a time.