For our latest visuals we set out to tell a clearer story about what FLTD shoes are made for. Some people have thought of our felt footwear as “indoor only,” but that has never been the whole idea.
This season we wanted to show their true purpose: outdoor shoes built for everyday movement and city life.

Shoot One: Urban Outdoors

Photography by Yulduz

Shot on metal stairs, concrete walkways and textured industrial backdrops, this series puts FLTD shoes exactly where they belong—on the street. Yulduz captured how the pieces work with relaxed denim, clean outerwear and a spontaneous city rhythm.
Every frame underlines what we designed from day one: durable felt uppers and sturdy soles that are ready to step outside.

Shoot Two: Eclectic Heritage

Alongside the city story we created a second look with an eclectic vibe, celebrating the heritage and cultural movement behind FLTD. Warm colors, layered textures and unexpected props echo the brand’s roots and creative spirit. This shoot was about visual storytelling—connecting craft traditions and cultural energy to today’s style.

Why It Matters

Both shoots share one purpose: to show that FLTD shoes are made to live outdoors and carry a story. From quiet morning walks to cultural gatherings, these shoes are built to move with you while honoring the craft and community that inspire the brand.

Explore the gallery and lookbook and see how FLTD fits naturally into everyday streets, cultural spaces and the creative world we come from.

• - Ari D. for FLTD

WED, SEP 17 2025